Business and Bagels: Leveraging Social Media to Build Brand Loyalty

Business and Bagels will be offered live, online as “The Virtual Bagel” through videoconferencing. If you have questions, please reach out to us.

Session Introduction

Leveraging Social Media to Build Strong Brands

Brand loyalty is the tendency of consumers to continuously purchase one brand’s product over another, and it can truly make or break a company. It drives in-store traffic, visits to your website, word-of-mouth recommendations, and the conversion of leads to customers. This means the difference between profits and losses.

In today’s interconnected world, brand loyalty depends on your ability to leverage the power of social media to build connections with your prospects and customers. Do you know that worldwide, there are over 2.45 billion monthly active Facebook users as of 2019? That is just one social media network.

Tapping into your social media market and communicating with followers is no longer an option – it is a requirement. Aggressively cultivating customers on Facebook, Twitter, Instagram and other social media platforms is a critical way to create loyal customers and brand followers who continue to purchase your products and services and act as your brand ambassadors.

In this session, Nguyen will use industry best practices and findings from academic research to illustrate important strategies to leverage social media to build brand loyalty.

Session Presenter

Hang Nguyen, Ph.D., is an Associate Professor in the Eli Broad College at Michigan State University.



If your organization is sending five or more individuals to this program, you may contact us for bulk registration at