Business and Bagels: Strategic Message Development

October 20, 2020 | 8:00 am - 9:15 am

The James B. Henry Center for Executive Development

At this time, we plan to offer this program via interactive, face-to-face instruction. If public health considerations require a different approach, we will deliver this program on the current schedule via live, online learning. If you have questions, please reach out to us.

Session Introduction

Strategic Message Development
Making Your Message Strategic and Effective

The effectiveness of corporate messages can be enhanced by careful, research-informed development. Jason Archer, director of the Strategic Communication Online Master’s Program at MSU, will walk through ways to make messages strategic and effective using the MSU StratCom program as a case study.

This session provides a model for designing effective communication, along with ideas about topics such as conducting effective stakeholder analysis, setting outcome parameters, designing messages and engaging your audience. The session takes an integrative approach in message design, which brings together critical thinking from marketing, psychology, communication and creative writing.

Session Presenter

Jason Archer, Director of the M.A. Strategic Communications program



If your organization is sending five or more individuals to this program, you may contact us for bulk registration at