Business and Bagels: Getting Started with Customer Experience and Loyalty Analytics

February 15, 2018 | 8:00 am - 9:15 am

The James B. Henry Center for Executive Development

Date

Thursday, February 15, 2018

Faculty

Dr. Clay Voorhees, Associate Professor of Marketing, MSU

Overview

The session will first review metrics for assessing customer experience and loyalty to demonstrate how firms of all sizes can start tracking these outcomes.  After establishing this baseline, we will discuss how firms can take the next step and extract additional insights from their existing databases to get started with analytics, creating an opportunity to improve decision-making in your organization.

Schedule

7:30-8:00am Registration & Bagels

8:00-9:15am Session

Cost

$30

Register for Program