Business and Bagels: Getting Started with Customer Experience and Loyalty Analytics
February 15, 2018 | 8:00 am - 9:15 am
The James B. Henry Center for Executive Development
Thursday, February 15, 2018
Dr. Clay Voorhees, Associate Professor of Marketing, MSU
The session will first review metrics for assessing customer experience and loyalty to demonstrate how firms of all sizes can start tracking these outcomes. After establishing this baseline, we will discuss how firms can take the next step and extract additional insights from their existing databases to get started with analytics, creating an opportunity to improve decision-making in your organization.
7:30-8:00am Registration & Bagels