Business and Bagels: How to Increase Sales with One Word ~ Customer-centric

April 11, 2018 | 8:00 am - 9:15 am

The James B. Henry Center for Executive Development


Wednesday, April 11, 2018


Dr. Keith Ferguson, 2017 Broad Integrative Fellow, Department of Marketing, MSU


Today’s firms face increased competition and pressure to deliver sales and profits. ┬áMany firms are seeking strategies to get the customer more involved in the sales process, thus reducing the time and energy by companies to generate sales. While this may produce beneficial short-term benefits, what are the long-term effects on customer retention? ┬áThis session identifies ways to connect with our current customers to satisfy their needs, increase loyalty, generate positive word of mouth, and ultimately increase sales, profits, and increase our customer base.


7:30-8:00am Registration & Bagels

8:00-9:15am Session



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