Business and Bagels: Transforming the Customer Experience
May 10, 2017 | 8:00 am - 9:15 am
The James B. Henry Center for Executive Development
Wednesday, May 10, 2017
Mandy Dietz, Adjunct Instructor, Broad College of Business, MSU
According to Forbes, “increased focus on customer experience” will be the #1 marketing trend in 2017. Customer experience transformations must go beyond enhancing customer satisfaction; they must also increase revenue, strengthen brand loyalty and expand market share. Using a dramatic case study from Disney, this session will describe a process your leadership team can use to generate and strategically evaluate innovations that will transform your customer’s entire end-to-end experience.
7:30-8:00am Registration & Bagels