Design Thinking for Executives

December 10, 2019 | 9:00 am - 4:30 pm

The James B. Henry Center for Executive Development

Program Introduction

Design Thinking navigates around human biases (being fixed in the status quo) and attachment to norms (“this is the way we’ve always done things”) to create solutions with wide organizational acceptance. Design Thinking for Executives is intended for executive-level leaders and focuses on defining a challenge, deciding the right mix of people to put on a project team, and setting the process by which the challenge will be addressed by the project team. A second program, Design Thinking for Project Teams, is intended for all levels of the organization and is focused on detailing the challenge via immersion in the user experience, brainstorming potential solutions, and creating a solution with high user acceptance. The best use of the two programs to solve a corporate challenge is for companies to send executives to the first program and their project team to the second program. While companies can participate in either program, the two programs work in tandem

Key Learning Outcomes

At the end of this program, participants will:

  • Have an executive level understanding of the Stanford D-School Design Thinking process used to solve problems
  • Determine how to use the Design Thinking process to solve a plaguing problem or maximize an opportunity within their organization
  • Decide the right mix of people to assign to project teams designing a team that best reflects the user experience
  • Establish and communicate how the problem-solving approach will be structured and executed by the project team

Who Should Attend?

Those who will benefit most by attending the first Design Thinking program include:

  • Executive level management, those that direct decisions with a strategic impact
  • Established leadership with 10+ years of experience

Program Agenda

  Session Output
9 a.m. Session Kick Off
9:30 a.m. Introduction to Innovation Sample Problem Case Study

Mini Report-Out

Output: Understanding the Process

11:30 a.m. Lunch
12:15 p.m. Identify Problem, Observe, and Empathize Output: Customer Profile
12:45 p.m. Define and Ideate Output: Value Map
1:50 p.m. Break
2 p.m. Prototype, Test, and Share Output: Feedback
2:30 p.m. Refine and Plan Output: Business Model
4:15 p.m. Share and Close Output: Final Presentations – Full Business Model

Cost:

$1,295 – includes continental breakfast, lunch and course materials