Design Thinking for Project Teams

February 4, 2020 - February 5, 2020 | 9:00 am - 5:00 pm

The James B. Henry Center for Executive Development

Program Introduction

Design Thinking gets around human biases (being fixed in the status quo) and attachment to norms (“this is the way we’ve always done things”) to create solutions and gain broad user acceptance of change. Design Thinking for Project Teams, is intended for all levels of the organization and is focused on detailing a problem or challenge via immersion in the user experience, brainstorming potential solutions, and creating, testing, and rolling out one final solution with high user acceptance.

A second program, Design Thinking for Executives, is intended for the executive level and focuses on defining a challenge, deciding the right mix of people to put on a project team, and setting the process by which the problem will be addressed by the project team. The best use of the two programs to solve a corporate challenge is for companies to send executives to the first program and their project team to the second program. While companies can participate in either program, the two programs work in tandem.

Key Learning Outcomes

During this program you will:

  • Learn to utilize the Design Thinking process to create solutions with the highest possible level of user acceptance
  • Take an imaginative, human-centered approach to problem solving by asking three questions: “Can we do it? Do they want it/need it? Is it worth it?”
  • Apply the Design Thinking process to a current challenge or opportunity within your organization
  • Test your solution at varying levels of investment
  • Produce a lasting, effective solutions that garner high levels of user commitment to and acceptance of change

Who Should Attend?

You will benefit most from this program if you are a:

  • Leader of a team that must implement a strategic initiative or critical process improvement
  • Continuous Improvement manager or team member
  • Project Sponsor
  • Project Manager or Team Leader

This workshop is ideal for teams of colleagues who have a common, cross-functional initiative or project on which to work.

Program Agenda

Day One

Session Output
9 a.m. Session Kick-Off
9:30 a.m. Innovation Training Understanding the Process
12:15 p.m. Identify Problem, Observe, and Empathize Customer Profile
12:45 p.m. Define: Customer Segment Initial Market Development
2 p.m. Ideate and Prototype: Value Proposition and Concept Development Value Map
3:40 p.m. Test and Share Feedback
4 p.m. Refine Concepts 5 concepts for Online Testing


Day Two

Session Output
9 a.m. Concept Testing Findings
10 a.m. Solution Development Activities and Resources
11:00 a.m. Customer Acquisition and Retention Sustained Revenue Plan
12 p.m. Cost and Revenue Streams Viable Financial Model
2:10 p.m. Refine and Plan Business Model
3 p.m. Share and Close Final Pitches

*Timing is tentative based on number of attendees and teams


$2,395 – includes continental breakfast, lunch and course materials
$1,995 – Early Bird Rate (Available until January 4, 2020)