Managing Through Crisis Summer Series

Series Introduction

Over the past six months, businesses globally have experienced unprecedented and dramatic challenges. Please join us for a weekly series on various aspects of managing through crisis and the effect on business. The summer series includes live webinars and participant Q&As. Topics combine the passion and research of our faculty with insights on how crisis impacts business.

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JUNE 23, 2020 | 1 – 2 p.m.
The COVID Economy: Looking into the Abyss and Beyond

Presented by Charles Ballard
The COVID-19 pandemic has caused the sharpest, most sudden economic downturn in American history. Professor Ballard will discuss the economic effects and policy responses that have occurred so far, and offer thoughts about the future.

JUNE 30, 2020 | 1 – 2 p.m.
The COVID-19 Infodemic

Presented by Dustin Carnahan
The threat of misinformation and fake news for political processes, public health and our collective social fabric is well known, though less emphasis has been given to potential disruptions from misinformation for the business sector. This talk will highlight the processes by which people come to encounter and believe misinformation, its potential impacts on consumer attitudes and behaviors, and the need for industries and entrepreneurs to anticipate and prepare for these challenges now and into the future.

JULY 7, 2020 | 1 – 2 p.m.
Openness and Trust in a Remote Work Environment

Presented by Ken Levine
Trust, Openness and Understanding: Communication During Uncertainty
Effective communication within an organization is always essential, but during these unique times it takes on additional importance. Working remotely has demonstrated the importance of proper communication between people at all levels within the organization. This seminar will examine the need for trust, openness and understanding to ensure that all organizational members feel a continued connection to the organization as well as feel confident that their voices remain valued and appreciated.

JULY 14, 2020 | 1 – 2 p.m.
COVID and HR Implications

Presented by John Hollenbeck
This presentation examines the impact of the Covid-19 experience on the practice of Human Resource Management (HRM) from the perspective of a traditional HRM Curriculum. Dr. Hollenbeck will discuss how all elements of HRM Curriculum have been impacted including (a) HR strategy and offshoring, , (b) personnel placement, testing and contact tracing, (c) staff development in terms of remote working skills, (d) compensation in the face of enhanced unemployment insurance benefits, and (e) public relations and unionization efforts. The theme of the session is centered around the idea that disruptive events such as this create opportunities to gain competitive advantage and cement a firm’s culture and HR identity.

JULY 21, 2020 | 1 – 2 p.m.
Customer Experience in Our Current Environment

Presented by Tom DeWitt
In times of crisis, a primary indicator of the customer experience (CX) is how businesses that consumers frequent and depend upon deliver experiences that meet new needs with empathy, care and concern. At the same time, business leaders need to position themselves at the forefront of longer-term shifts in consumer behavior that will result from crisis. This presentation introduces CX practices to help customer-centric organizations to address immediate customer needs while preparing them for success following the crisis.

JULY 28, 2020 | 1 – 2 p.m.
Strategic Messaging During Crisis

Presented by Jason Archer and Shawn Turner
When managing crisis, effective communication becomes ever more important. Just us as Dr. Shawn Turner discuss how to develop effective messages for internal audiences during times of crisis. Learn best practices for building and maintaining trust throughout the crisis.

AUGUST 4, 2020 | 1 – 2 p.m.
Leading Teams Under High Stress

Presented by Tina Riley
“The times they are a changin” (Bob Dylan, 1964) is as true a statement today as it was in 1964. Employees today are living through some of the most challenging times in our nation’s history. The impact on employees can be seen in lower levels of performance, absenteeism, and higher levels of destructive conflict. Teamwork becomes harder as members experience physiological responses to high levels of stress brought on by the Volatility, Uncertainty, Complexity, and Ambiguity (VUCA) of the times. Tina Riley, Ph.D., will discuss specific steps that leaders can take to help employees adapt to dramatic, ongoing change, rebuild a sense of community, and attain high levels of performance.

AUGUST 11, 2020 | 1 – 2 p.m.
Digital disruption from COVID-19

Presented by Anjana Susarla
A popular image that went viral asks managers what inspired their digital transformation. Was it 1) Their CEO 2) Their CTO or 3) Covid-19? Satya Nadella, CEO of Microsoft, described Covid19 as an event where “we saw 2 years of digital transformation in 2 months.” This presentation will outline some steps organizations need to take to prepare for this disruption.

AUGUST 18, 2020 | 1 – 2 p.m.
Using Social Media Successfully During Crisis

Presented by Hang Nguyen
It is not every day a brand has to deal with crisis, but in a digital world, responding through social media is a great way to stay connected and engaged with your consumers and target audience. Early March 2020 the topic volume on social media surrounded the pandemic quadrupled, passing 20 million messages a day. This webinar session will discuss how crisis affects social conversations and how brands successfully adjust their social media strategies to better appeal to their customers.

AUGUST 25, 2020 | 1 – 2 p.m.
Negotiations Post-Pandemic

Presented by Jennifer Dunn
How can we negotiate effectively in crisis situations? We will address two common challenges – negative emotions and uncertainty about the future. We will provide specific negotiation strategies that can help you neutralize these challenges on your way to an agreement.

SEPTEMBER 1, 2020 | 1 – 2 p.m.
Engaging Remote Employees

Presented by Angela Hall
Managing employees remotely presents unique challenges, even for organizations with experienced telecommuters. Moreover, the events of 2020 from the COVID-19 pandemic, economic downturn, and calls for societal change, have changed rapidly both how organizations conduct business but also have altered the expectations employers and employees have for each other. This webinar discusses best practices on effectively leading employees remotely through rapidly changing times.

SEPTEMBER 8, 2020 | 1 – 2 p.m.
How to Realign Business Process Management with Changing Strategies

Presented by Ralph Smith and Paul King
Aligning BPM to Strategy as Strategy Shifts During Crisis

In normal times, maintaining long-term focus in the face of day-to-day challenges can be difficult. In 2020, the sea changes we have experienced demand both crisis navigation and a rethinking of the long-term destination for your organization. This webinar will address BPM’s role in reshaping and executing strategy.

SEPTEMBER 15, 2020 | 1 – 2 p.m.
Consumer Behavior During Crisis

Presented by Forrest Morgeson
This Webinar will cover two topics critical to business leaders in today’s new and challenging business environment. First, we will review consumer survey data and key insights gleaned from the data collected by a team of researchers from MSU during the Covid-19 pandemic “lockdowns.” This data asks consumers about their actual and intended spending and shopping behaviors during and after the pandemic. Second, we will review some customer experience and customer relationship management best practices appropriate to our changed economic environment.

SEPTEMBER 22, 2020 | 1 – 2 p.m.
Value Innovation: How Should Innovation Change?

Presented by Bill Donohue
Why are some organizations more resilient to disruption than others? When companies understand what brings value to customers and innovate to meet those needs, customers keep coming back even in a crisis. The purpose of this workshop will be to identify the 9 factors of Value Innovation that most predict resilience to disruption for organizations. An assessment tool will be distributed to determine how much value innovation you bring to the marketplace.


SEPTEMBER 29, 2020 | 1 – 2 p.m.
Globalization in the Post-Pandemic World

Presented by Ahmet Kirca
Businesses globally have experienced unprecedented and dramatic challenges in the past couple of months and this pandemic will have a long-lasting impact on global business activity. This webinar will specifically focus on the immediate impacts of COVID-19 pandemic on international trade and foreign direct investment flows, as well as the global supply chain disruptions that creates unique challenges for the global business community. In addition, this webinar will discuss how globalization and anti-globalization pressures will remain enduring features of the business environment in the Post-Pandemic World.