Transforming the Customer Experience: Building Lifelong Customer Relationships through Innovation

December 12, 2017 - December 13, 2017 | 8:30 am - 5:00 pm

The James B. Henry Center for Executive Development

Dates

December 12-13, 2017

Program Introduction

Transformative customer experience programs go far beyond automating for cost reduction and reinventing processes for improved customer satisfaction.  They are the intersection of strategic marketing, out-of-the-box thinking and operational innovation. This two day program will help your organization bring together innovators, process owners and technology experts to transform the customer experience and generate dramatic growth.

Key Content Focus

  • Strategic Innovation
  • Rethinking the Customer Experience
  • Process Innovation

Faculty

Amanda Dietz

Kathy Fawcett

Who Should Attend

This is a management program that will help you innovate processes and redefine both the customer experience and your organization’s competitive position in the marketplace.  Participants should include Service/Product Line Leaders, Business Analysis Managers, Marketing Leaders, Brand Managers, Information Technology Leaders, Business Process Owners, Customer Service Leaders, Customer Relationship Managers, Supply Chain or IT Process Transformation Team Members.

Contact

Sally Vescolani
vescolanis@broad.msu.edu
517.353.5661
800.356.5705

Cost

$1295 – full tuition (includes materials, meals and certificate of completion)

$995 – early bird registration (deadline November 14, 2017)

Register for Program