Value Chain Management Certificate Program

A Virtual Learning Opportunity for Executives and Managers Responsible for Supply Chain Strategic Planning and Value Creation

About the Program

The Value Chain Management Certificate Program structure is based upon a portion of the graduate level Supply Chain Management concentration in The Eli Broad College of Business at Michigan State University. The Broad College’s Supply Chain Management Program is consistently ranked as one of the best in the country.

Program content will be delivered through a combination of asynchronous video recordings and readings and synchronous “live” interactive Zoom discussions conducted by full-time MSU faculty. You will also participate in an interactive simulation covering value chain concepts. Value chain management case studies and applications will be liberally used throughout the modules.

  • Provide a thorough knowledge and understanding of world-class value chain management practices and their role in developing and maintaining competitive advantage;
  • Provide experience in viewing value chain situations from the perspective of suppliers to and customers of manufacturers and service providers;
  • Provide an introduction to the tools and applications used in value chain process evaluation and re-engineering;
  • Provide experience and feedback in the use of both qualitative and quantitative data analysis; and
  • Provide a knowledge baseline documenting value chain management best practices.

Faculty

Dave Closs

Dave Frayer

Stan Griffis

Justin Jagger

Judy Whipple

Jeremy Wilson

Certificate Schedule

All times in Given in Eastern Daylight Time ‎(UTC-4)‎

Optional Tech Preparation Sessions

  • April 8 (11 – 11:45 a.m.)
  • April 9 (2 – 2:45 p.m.)

Module #1
Value Chain Overview and Customer Value (April 12 – 15, 2021)
The first part of this module is designed to welcome participants to the program, establish expectations and answer questions. The second part of this module is designed to discuss value chain management and its potential for delivering improved customer value.

  • April 12 – Zoom Welcome, Introduction and Overview
    Conducted Live and Online (Zoom platform) (4 – 5 p.m.)
  • April 12 – Value Chain Recordings and Readings
    Available for Review and Download (Desire2Learn platform)
  • April 15 – Interactive Faculty-Led Discussion and Activities
    Conducted Live and Online (Zoom platform) (4 – 5 p.m.)

Module #2
Anti-Counterfeiting, Brand Protection, Risk Management and Sustainability (April 16 – 22, 2021)
The first part of this module is designed to discuss anti-counterfeiting and brand protection and its relevance to improved value chain management. The second part of this module is designed to discuss risk management and sustainability in the context of value chain management.

  • April 20 – Anti-Counterfeiting and Brand Protection Recordings and Readings
    Available for Review and Download (Desire2Learn platform)
  • April 20 – Interactive Faculty-Led Discussion and Activities
    Conducted Live and Online (Zoom platform) (4 – 5 p.m.)
  • April 22 – Interactive Faculty-Led Discussion and Activities
    Conducted Live and Online (Zoom platform) (4 – 6 p.m.)

Module #3
Sales and Operations Planning (April 23 – 28, 2021)
This module is designed to discuss demand management, forecasting, and sales and operations planning.

  • April 23 – Recordings and Readings along with a Discussion Board Question
    Available for Review and Download (Desire2Learn platform)
  • April 28 – Interactive Faculty-Led Discussion and Activities
    Conducted Live and Online (Zoom platform) (4 – 5 p.m.)

Module #4
Procurement (April 29 – May 6, 2021)
This module is designed to discuss the critical role of procurement in driving value and overall company competitiveness in a value chain context.

  • April 29 – Procurement Recordings and Readings
    Available for Review and Download (Desire2Learn platform)
  • May 6 – Interactive Faculty-Led Discussion and Activities
    Conducted Live and Online (Zoom platform) (4 – 5 p.m.)

Module #5
Logistics and Network Design (May 7 – 13, 2021)
This module is designed to review the principles of transportation, warehousing, material handling, inventory management and network design.

  • May 7 – Transportation, Warehousing, Inventory Management, and Network Design Recordings and Readings
    Available for Review and Download (Desire2Learn platform)
  • May 13 – Interactive Faculty-Led Discussion and Activities
    Conducted Live and Online (Zoom platform) (4 – 5 p.m.)
  • OPTIONAL | May 13 –  Virtual Networking Session (5 – 6 p.m.)

Module #6
SCODE Simulation I (May 14 – 20, 2021)
This module is designed to provide hands-on experience with design and operational trade-offs in an integrated value chain.

  • May 14 – Virtual Download Instructions, Overview, and Simulation Model Materials
    Available for Review and Download (Desire2Learn platform)
  • May 17 – Interactive Faculty-Led Discussion and Activities
    Conducted Live and Online (Zoom platform) (4 – 6 p.m.)
  • May 19 – Faculty Virtual Office Hours for Open Discussion and Questions
    Conducted Live and Online (Zoom platform) (4 – 5 p.m.)
  • May 20 – Results Due (11 a.m.)

Module #7 SCODE Simulation II (May 21 – 27, 2021)
This module is designed to provide hands-on experience with more complex design and operational trade-offs in an integrated value chain.

  • May 21 – Overview and Simulation Module Materials
    Available for Review and Download (Desire2Learn platform)
  • May 20 – Initial Results Debrief and Intermediate Model Overview
    Conducted Live and Online (Zoom platform) (4 – 5 p.m.)
  • May 26 – Faculty Virtual Office Hours for Open Discussion and Questions
    Conducted Live and Online (Zoom platform) (4 – 5 p.m.)
  • May 27 – Faculty-Led Discussion of Simulation Results
    Conducted Live and Online (Zoom platform) (4:30 – 5 p.m.)

Module #8
Value Chain Trends, Future Implications and Conclusion
(May 28 – June 3, 2021) 
This module is designed to discuss the evolving responsibilities of supply chain professionals and to reinforce the concept of value chain management.

  • May 28 – Supply Chain Responsibilities, Services Supply Chains, Supply Chain Insomnia, and Value Chain Recordings and Readings
    Available for Review and Download (Desire2Learn platform)
  • June 3 – Interactive Faculty-Led Discussion and Closing
    Conducted Live and Online (Zoom platform) (4 – 5 p.m.)

Certificates will be mailed to participants upon successful completion of the program.

Program Cost

$2,995 – The fee includes instruction, all educational materials, web support, and certificate of completion.

Fees can be paid by check made payable to Michigan State University or by credit card and are due at least 15 days prior to the start of the program.