SGA - Spartan Growth Academy for Suppliers
Program Description
The Spartan Growth Academy for Suppliers is presented by the Eli Broad College of Business, ranked #1 in Supply Chain Management/Logistics programs (U.S. News & World Report, 2022), #1 in Marketing Research programs and #7 among all Marketing M.S. programs (TFE Times, 2021), and Top 20 MS Program (TFE Times) (additional rankings below). The academy is the product of a unique collaboration between our college and Apple Global Supplier Diversity.
- #1 in B2B Marketing Research Productivity (Journal of Business and Industrial Marketing)
- #2 in Research Productivity (TAMUGA Rankings of Management Department Research Productivity, 2020, 5-year total)
- 12th Most cited marketing department in the work (University of Minnesota)
The result of this collaboration is a strategic executive leadership program designed for existing and emerging c-suite executives of Minority Business Enterprises (MBEs). In this high-pressure environment of rapid scaling and growth, now is the time to learn how to seize strategic opportunities that can make a significant difference to you and your organization. Gain a top-ranked executive education with a global impact.
MINORITY SUPPLIER-FOCUSED EDUCATION
MBE executives face unique challenges daily. Decisions have implications for staff morale, financial solvency, and most importantly, organizational outcomes. Using a mixture evidence-based practices, this academy helps executive leaders excel even further in a complex, dynamic environment.
During this program, participants will gain skill mastery in business modeling, customer diversification, supply chain management, strategic negotiations, business data management, and more. These core skills are all approached from an MBE’s perspective, and participants will be able to immediately apply these skills using a work-based project that continues throughout the duration of the academy. The latest developments in marketing will also be discussed, as will successful financial models in modern organizations.
Content in the Growth Academy for Suppliers is facilitated by experienced Michigan State University professors and external partners.
Outline
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Business Models and Strategies for Growth |
High Performance Leadership |
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Organizational Analysis, Customer Diversification |
Business Analytics |
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Supply Chain Management |
Decision Making |
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Risk and Resilience |
Marketing Strategies to Create Authentic Brand and Scale |
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Critical Thinking |
Financial Strategies for Growth |
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Anti-Counterfeiting and Brand Protection |
Challenge Project Progress, Guidance and Support |
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Negotiation Strategic Acquisitions |
Challenge Project Progress, Guidance and Support |
Key Learning Objectives
Participants in this program will learn:
- Business models and strategies for growth
- Organizational analysis and customer diversification
- Supply chain management in the changing global environment
- Understanding risk and how to build resilience into your supply chain
- Critical thinking
- Anti-counterfeiting and brand protection
- Strategic negotiations, including an opportunity for coaching during the academy
- High-performance executive leadership
- To take time to invest in your development as a high-performance executive
- Applying data analytics to business
- How emotions influence decision making
- Marketing strategies to create authentic brand and scale
- Financial strategies for growth
These learning outcomes will be achieved through faculty instruction, group discussions, and interactive exercises.
Who Should Attend?
- C-suite executives from Minority Business Enterprises (MBEs) with annual revenues of $1M or higher.
- Diverse business owners currently participating in the Apple Impact Accelerator.
To register for the program, there are no educational requirements or prerequisite classes.
If you would like to attend but are not certain if this academy is a good fit for you, please contact us at edp@broad.msu.edu or 517-353-8711.