Program Description

The Value Chain Management Certificate Program provides the strategies needed to succeed in a competitive marketplace by championing your customers’ needs. This process looks at the end-product from the customers’ point-of-view and works backward to improve operational efficiency and provide better goods and services. During this program you will take an in-depth look at the current and evolving challenges of your organization to enhance the business model that makes you invaluable to your customers. The audience's mix of roles within the business community prompts cross-learning among industries and provides advantage to participants as they return to the workplace.


The Difference Between Supply Chain Management and Value Chain Management

Supply chain management aligns key business processes within and between organizations to create a high-performance business model that drives competitive advantage.

Value chain management presents a customer-centric understanding of how organizational resources can create unique and compelling customer-defined solutions. By fine tuning processes and customizing services, this approach gives you a unique, sustainable competitive advantage by providing value-added deliverables. A value chain management approach helps your customers achieve greater return on investment and develops long-term loyalty to your organization.

Developed using a portion of the Broad College’s top-ranked graduate-level supply chain management curriculum, the Value Chain Management Certificate Program is an invaluable learning experience.

Key Learning Objectives

Participants in the certificate program will:

  • Obtain thorough knowledge of world-class value chain management practices
  • Understand their role in developing and maintaining competitive advantage
  • View value chain situations from the perspective of suppliers and customers
  • Gain practice using tools and applications to evaluate and engineer the value chain process
  • Analyze data that lend to planning and decision making relative to value optimization
  • Assess risk and sustainability while observing business trends and their implications

Faculty and Speakers

is the John H. McConnell Chaired Professor of Business Administration Emeritus in the Broad College at Michigan State University and director of the certificate program. He has given extensive presentations discussing the application of information systems technology to logistics management and logistics strategy. Closs has published a variety of articles and co-authored a textbook on logistics management.

is Assistant Dean for Outreach and Engagement in the Broad College of Business at Michigan State University. Frayer is co-author of Best Practice Model for ECR Alliances and Global Supply Chain Management in addition to several publications on global procurement and logistics strategy. He also is the director of the College’s Executive Development Programs, including the world’s premier seminar on supply chain logistics.

is the John H. McConnell Professor of Business Administration in the Broad College at Michigan State University. Prior to joining the faculty, he taught at the Air Force Institute of Technology in Dayton, Ohio. His primary teaching interests include logistics and supply chain management.

is an Academic Specialist in the Department of Supply Chain Management in the Broad College at Michigan State University. He acts as a primary learning facilitator for applications including supply chain simulations, business games and network optimization. Prior to joining academia, Justin worked as an R&D specialist in the biologics industry.

is a Professor of Supply Chain Management in the Broad College at Michigan State University. Previously, she was an Assistant Professor at Western Michigan University in Food Marketing and Integrated Supply Management. Whipple’s research focuses on alliances and supply chain integration. She has published various articles as well as presented at industry conferences and executive development programs.

is a Professor in the School of Criminal Justice at Michigan State University, where he founded the Center for Anti-Counterfeiting and Product Protection and the Program on Police Consolidation and Shared Services. He works extensively with organizations on brand protection issues.

Who Should Attend?

Executives and mid to upper-level managers who need to enhance deliverables, create marketable differentiators, and drive competitive advantage for their customers should attend. By attending, you will broaden your perspective “from the outside in” to discover your customers’ true needs. This value-driven approach benefits both your organization and your partners. Previous participants have represented a wide range of industries including manufacturing, retailing, and services. Many had managerial responsibility for areas as general as business and finance strategy, innovation and quality improvement, and supply chain management. Others managed more focused areas such as procurement, operations, materials management, logistics, customer service, marketing, human resources, and talent development. Overall, those who are striving for enterprise success in this globally competitive environment will find benefit by participating in this program.
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